Our People

Smart Infrastructure Asset Management Australia (SIAMA) Research and Development

Founded in April 2013, and headquartered in the IT hub of Gold Coast in South East Queensland, SIAMA is a
progressive R&D company whose mission it is to revolutionise asset inspection, condition and maintenance
reporting activities throughout Australia and around the world.

SIAMA was founded by Dr Jaeho Lee and Professor Yew-Chaye Loo AM. With their mutual interests in structural engineering, asset management, imaging technologies and Artificial Intelligence (AI), the pair set out to develop the technology required to deliver a fully integrated infrastructure asset management solution.

The result, SIAMA’s Bridge Management System (BMS), incorporates detailed automated physical inspection and detection of defects, data modelling and condition reporting for a variety of structures including bridges and culverts.

Board of Directors

Sam Chong

Mr. Sam Chong came to Australia as a student in 1967 and after completing a postgraduate degree at the University of NSW, his first job was at the Rosebery silver-lead-zinc mine on Tasmania’s rugged west coast as an underground ventilation engineer.

One of the founders of the Jellinbah mine in Queensland’s Bowen Basin, Mr Chong, still holds a significant stake in that mine and the associated Lake Vermont mine also in the Bowen Basin. In addition, he has accumulated an extensive property portfolio, including large commercial and hospitality investments in the Brisbane CBD.

Paul Chong

Mr. Paul Chong, currently the Managing Director of Felicity Hotels and the owner of the Four Points by Sheridan hotel in Brisbane’s CBD, graduated from the Securities Institute of Australia with a diploma of Applied Finance.

Mr. Paul Chong has developed a finely tuned focus on various venture capital and strategic financial roles in the mining and exploration industries; he is equally conversant and has a diversified knowledge of the real estate and IT sectors.

Jim Cooper

Mr. Jim Cooper is a Queensland-based businessman who has taken leadership roles in the coal and agricultural industries and has been an active participant in the resources sector for many years.

Mr. Cooper is also a consultant to various entities controlled by Mr. Sam Chong including exploration, hospitality industry, commercial and residential management and development.

Siama Staff

SIAMA’s project team are subject matter experts in structural engineering an infrastructure asset management disciplines including data and image processing technologies, autonomous and remote controlled drone survey activities and Artificial Intelligence based applications.

Shaun Hammond
General Manager

BPublicRelComm, LEUT RANR

Mr. Hammond is SIAMA’s General Manager. He specialises in infrastructure asset management project development and stakeholder relations.

Craig Hunter
Software Development Manager

B.Sci (Comp Sci), Microsoft Certified Professional

Mr. Hunter heads up the Research and Development Team of software engineers and technology professionals, managing the full development lifecycle of bespoke asset management solutions to enterprise customers domestically and internationally.

Huiju Wi
Civil Engineer

BEng(Civil), MPhil.

Mr. Huiju Wi is one of the Civil Engineers and also a member of the Research and Development team. In addition to being involved in the ongoing research work, he is active in the business operation of the company.

Jack Cheong
Project Engineer

BEng (Hons) (Mechatronics)

Mr. Jack Cheong is a member of the Research and Development team. He specialises in mechatronics, programming and Computer Aided Design Modelling Research and Development activities.

Yukito Tsunoda
IT Engineer

BInfTech (Hons)

Mr. Yukito Tsunoda is a member of the Research and Development Team. He specialises in numerous IT fields including robotics and system design. Prior to joining SIAMA he was an IT researcher at Griffith University.

Arnie Wolff
Technical Officer

Automotive Technician Certificate III

Mr. Arnie Wolff is one of the technicians at SIAMA. A crucial member of the technical support team, he is an effective laboratory-based research worker.

Mark Valenzia
UI/UX Engineer

Mr. Mark Valenzia is a front-end specialist in the Research and Development team. He is primarily focused on designing and developing rich and engaging user experiences on desktop and mobile platforms using modern web frameworks and by applying emerging industry UI/UX research and best practices.

Natalie Quessada
Executive Administrator

Diploma of HRM

Ms. Natalie Quessada is an executive administrator and assistant to the SIAMA management team and staff. She manages and coordinates SIAMA’s compliance and quality assurance processes and certifications.

For more information contact SIAMA

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